Preem launches branded 100% renewable diesel at fueling stations in Sweden

Photo: Preem

Road transport accounts for one-third of climate emissions in Sweden, and last year these emissions increased by 18 percent.  

To reverse this trend and enable an immediate reduction in fossil carbon-dioxide emissions, Preem is now launching Preem Redefine HVO100, a renewable diesel carrying the Nordic Swan Ecolabel, containing zero fossil oil. 

According to several expert authorities and research institutions, achieving climate targets by reducing fossil emissions from road transport will be challenging.  

Among others, the Swedish Energy Agency, the Climate Policy Council and the Swedish Environmental Protection Agency emphasize that an increased share of renewable fuels will be needed to reduce fossil emissions. 

Preem Redefine HVO100 reduces fossil emissions by at least 90 percent compared to fossil diesel. 

“As Sweden’s largest fuel producer, we have the power to make a real difference,” said Magnus Heimburg, CEO of Preem. “That’s why we are transitioning our refineries from fossil to renewable production. As a result of this transition, we are now launching Preem Redefine HVO100—the world’s first HVO100 with the Nordic Swan Ecolabel. This makes it easy for customers to switch from fossil to renewable fuel, reducing their carbon footprint immediately—without replacing their vehicle.”  

According to the Swedish Transport Analysis Agency, there are approximately 5 million passenger cars in Sweden, of which over 1.5 million are run on diesel.  

In the segments of light and heavy trucks, diesel is even more dominant with about 87 percent of vehicles having diesel engines. 

Preem currently has an annual production capacity of approximately 300,000 cubic meters (more than 79 million gallons) of the renewable fuel Preem Redefine HVO100.  

If this entire volume were to replace diesel with mandatory reduction obligations in the Swedish transport sector, the annual fossil greenhouse-gas emissions could be reduced by up to 846,500 tons of CO2 equivalents.  

This reduction corresponds to the annual fossil emissions of around 300,000 private diesel cars. 

Preem Redefine HVO100 is produced in Gothenburg 

The Nordic Swan is the official ecolabel of the Nordic countries, awarded to products and services that meet its ambitious environmental, climate and health criteria.  

Preem Redefine HVO100 is the first HVO100 to receive the Nordic Swan Ecolabel and is produced at Preem’s refinery in Hisingen, Gothenburg, Sweden. 

Preem Redefine HVO100 is produced from raw materials such as byproducts from the pulp and food industries and reduces fossil emissions by at least 90 percent.  

It is not produced using palm oil, soy or residues from the production of these vegetable oils, Preem noted.  

This means that the product meets the Nordic Swan Ecolabel’s criteria, which includes requirements for renewable and fossil-free raw materials, annual documentation of greenhouse-gas emissions, and a ban on raw materials such as palm and soy oils. 

“With the the Nordic Swan Ecolabel for Preem Redefine HVO100, we at Preem can demonstrate our ambitious sustainability efforts and success in the transition to our consumers,” Heimburg added. “It’s also proof of our commitment to being part of the solution for reducing fossil emissions in the road-transport sector in Sweden.”  

Anna Linusson, CEO of Ecolabelling Sweden, which is responsible for the Nordic Swan Ecolabel and the EU Ecolabel, said, “We are very pleased that with Preem Redefine HVO100, there is now a liquid fuel that meets our strict environmental and climate requirements, making it easier for consumers and buyers to make the right choice. There is an urgent need to accelerate the transition and meet environmental and climate goals.”  

Preem’s fuel production can help reduce fossil-CO2 emissions in Europe 

The demand for alternative fuels that reduce the fossil climate impact of road transport is increasing in Europe.  

Preem Redefine HVO100 is a concrete example of how Swedish fuel production can contribute to lowering the climate impact of the transport sector. 

Preem said it aims to make Preem Redefine HVO100 available on its export markets as well, but for now, the product can only be offered to parts of the Swedish market. 

“We’ve seen strong interest in Preem’s fuels both in the Swedish and across European markets,” Heimburg said. “With a growing presence on the continent, we see great opportunities to increase our sales while actively contributing to the shift toward more sustainable road transport and reduced fossil climate emissions in Europe.”  

Preem Redefine HVO100 is available at 59 Preem fueling stations starting in May.