Scandinavian Airlines collaborates with Alpine World Cup Åre 2025 to foster sustainable air travel
Scandinavian Airlines announced March 7 that it and Alpine World Cup Åre are taking meaningful steps toward a more conscious and responsible approach to travel for global sporting events.
To decrease the carbon footprint, Scandinavian Airlines is adding sustainable aviation fuel (SAF) for 500 athletes and team members traveling to the event in Åre, Sweden, taking place March 8-9, significantly lowering the emissions.
Using SAF can help reduce lifecycle-carbon emissions by up to 80 percent compared to traditional jet fuel, with the exact reduction depending on the fuel’s composition and production process.
“At Scandinavian Airlines, we are proud to support Alpine World Cup Åre and, through this collaboration, contribute to reducing the climate impact of air travel,” said Erik Westman, the chief revenue officer at Scandinavian Airlines.
“SAF is a key element in our strategy to drive aviation toward a more sustainable future,” Westman said. “Achieving this requires collective action and we hope to inspire others in the sports and events industry—and beyond—to make responsible choices.”
For large-scale events, air travel is often the primary means of transportation for participants.
As such, it plays a substantial role in the overall climate impact.
“We recognize that air travel is an integral part of international sports, and we are committed to making travel to Alpine World Cup Åre as sustainable as possible,” said Olle Danielsson, CEO of Alpine World Cup Åre.
“Through our partnership with Scandinavian Airlines, we aim to take responsibility and inspire other stakeholders in the sports world to make conscious travel choices,” Danielsson added.
Transforming the aviation industry demands a joint effort from airlines, policymakers, authorities, corporations and travelers.
Every contribution matters.
When booking a flight with Scandinavian Airlines, passengers have the option to include SAF—a growing choice in the transition to more sustainable air travel.
Scandinavian Airlines and Alpine World Cup Åre view this partnership as a key step in promoting conscious travel solutions at international sporting events.
By highlighting the potential of SAF to reduce the climate impact of global travel, they aim to set a precedent for more environmentally responsible event transportation.
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